Yerdle is a platform for giving away stuff to your friends, and for getting things you need that your friends already have. It was founded by Adam Werbach, chairman of Saatchi & Saatchi as well as a former president of the Sierra Club, and Andy Ruben, formerly the chief sustainability officer at Walmart.
Bill McDonough, the architect and designer who, with Michael Braungart, launched the Cradle to Cradle product design and lifecycle system, says Yerdle recasts the notion of what a consumer is and is not. “How do you consume a baby carriage, or a crock pot, a polyester fleece? You can’t. You’re a customer of these things and you want the service they provide.” But what can we do when we literally grow out of our needs for things, like a baby carriage? Yerdle was built on the notion that giving things we no longer need to our friends feels more gratifying than selling them on eBay or Craigslist.
I worked closely with the Yerdle team to redesign their website and to launch a new mobile app. The work encompassed user research, product design, and visual UI.